Les Prints "Va-Su" Édition Limitée

Sutanu is a developer of prints, who hails from Orissa, India. This post will take you deeper into the collaboration between Varun Sardana and Sutanu Panigrahi.

Varun, also an amateur photographer with feverish passion, has spent a lot of time shooting his auto-portraits, some of which are on public display on his personal tumblr blog, monologue. Some of these pictures were shown to Sutanu and there was born a collaboration. Sutanu has taken these photographs, digitally remastered, manipulated and superimposed them with images of forests and created a series of strong, stunning images.

These images are here for you to peruse:

These images were used to print silk, jersey for Varun to use as fabric for a collection. Here follows some of what resulted: -

The collection is available in limited supply at select stores worldwide. Contacts our Sales team to get your hands on one these timeless pieces.

Press: THE WEEK Oct 11

Varun featured as the next big thing in Indian fashion in THE WEEK

BIRD BATH

"When they don't let you take a walk in the wild, it's time to let the wild in"

varun sardana. 
spring summer 2012


Wills Lifestyle India Fashion Week 8-12 October 2011

Zoo and Schön!

In the first  editorial to come out this year fashion icon Daphne Guinness wears varun sardana. in Zoo magazine. You can see more of the shoot here -

zoomagazine

 

and Schön!  has an equally cool editorial featuring the finale dress from the F/W'10-11 collection.  See more of the magazine at - Schön!

Blog Loving

Fashion Blogs in India like blogs everywhere else are the first to pick up on new trends, new talent, new directions. We have always liked the democratic nature of blogs- not fixed by any corporate PR strategy and the accessibility that a blog offers - instant comments, instant feedback!
For our S/S'11 show at the British Council, we made a special effort to invite bloggers and provide them with the same front row seating that the established Fashion media always get.  So we were especially kicked when 4 blogs we like featured us in their year end posts - Here are the excerpts from the blogs - Hope we can provide you more fodder in the coming year! Thank you Explosivefashion, Lovestruckcow, Republicofchic and Lazymanxcat!


http://www.explosivefashion.in

'EXPLOSIVE' ONLINE SHOPPING — Jasmeen Dugal

I just abhor parking my vehicle in the basement of malls where I have to make several rounds across different basement floors to find space… if at all! Malls are getting overcrowded and in this situation, "Click here to confirm your purchase" works and how! Electronic retailing, acknowledged as E-Tailing, deals with selling products online and is synonymous with business-to-consumer transaction. Sure, log on to an online retailer you trust and shop to your hearts content but do confirm that the products are qualified under certain standards and the payment gateway is secured. Neither bitter cold nor worries about the currency crisis seem to have put a chill on consumer spending. Consumers kept flocking online to spend, and on the week ended Dec. 19, 2010 they shelled out $5.5 billion online, comScore reported. Encouraged, I did my shopping on-line this season and had a positive experience at Pret-Amoda.com. It was during a freezing evening earlier this month in Delhi, curled up in a woolly blanket wearing jeans and sweatshirts (well, who needs to get dressed for online shopping?), glass of Virgin Mojito in one hand, mouse in the other. Incredible! I wanted a rock chic look for a party so after browsing awhile I settled for Varun Sardana braid wing top and Rajesh Pratap Singh Swarovski and leather bracelet, entered my shipping address, proceeded up to the HDFC Bank payment gateway and completed the payment. My experience was good... Everything was delivered luxuriously packaged within a week. After this positive experience, I do not intend to stress myself out shopping in town when I want to replenish my wardrobe! Have I converted you too ;-)

Varun Sardana braid wing top

  http://lovestruckcow.blogspot.com

http://republicofchic.blogspot.com

A Lacy Affair

(Wearing Vintage Obsession Lace Dress as top available here , Varun Sardana Draped Wool Trousers courtesy Pret-Amoda available here, Forever New Jewellery and Black Platforms from Ebay)

Lazymanxcat.blogspot.com

black Varun Sardana cape

varun sardana. 2010 - A Year in pictures

                                       Hindustan Times Next Big Thing 2010

Untitled- Fall/Winter 2010-11 Show at India Fashion Week  March 2010

                                         Alchemy Show - London March 2010

 Blow Pr UK signs us up after Alchemy

Act 1 Scene 1 - Spring/Summer 2011 at the British Council New Delhi

                         Skinny Bois play live for Act 1 Scene 1 - Spring/Summer 2011

 

A film by Tenzin Dakpa on the S/S'11 Show which was screened at London Fashion Week S/S'11

Special Windows for Aux Laines Eccossaises Paris for Paris Fashion Week S/S'11

                   Charlotte Church wears varun sardana. for her comeback tour - September 2010

                                    
                                  Fiama Show at India Fashion Week October 2010

                 One of the tracks that Avial, played live at our show at India Fashion Week

Varun's Art Installations 'Surrender' and 'Play' at Alliance Francaise  and India Habitat Centre - December 2010

Vogue Love - Our Love affair with Vogue continues, from Vogue India, Turkey, Italy and Korea- 

Thank you!

 

 

Elle India the first magazine to ever feature us gave us the Pret  award this year and some more great fashion features

 

And there were some super cool editorials in Prim, Velour, Ribbed, Volt Cafe, Elle Oriental, Femme, Layalina, Noun etc

 

Not always about fashion

And to sum it up Catwalk Genius called us one of the 100 top new brands in U.K. in the 'London loves them' section  and Hindustan Times voted our Fall/Winter '10-11 show as one of the 10 most talked about shows internationally -what could be a more perfect end to the year! Happy New Year everyone!

varun sardana. in Vogue Korea

라글란 소매의 블랙 톱과 와이드 벨트, 비대칭 페플럼은 모두 루이스 골딘, 매듭 장식의 블랙 롱 스커트는 바룬 사다나(Varun Sardana), 모피 장갑은 크리스찬 블란켄(Christian Blanken), 블랙 가죽 부츠는 버버리 프로섬, 튤 장식의 헤드피스는 피어스 앳킨스.

More of the shoot here -Vogue Korea