Blog Loving

Fashion Blogs in India like blogs everywhere else are the first to pick up on new trends, new talent, new directions. We have always liked the democratic nature of blogs- not fixed by any corporate PR strategy and the accessibility that a blog offers - instant comments, instant feedback!
For our S/S'11 show at the British Council, we made a special effort to invite bloggers and provide them with the same front row seating that the established Fashion media always get.  So we were especially kicked when 4 blogs we like featured us in their year end posts - Here are the excerpts from the blogs - Hope we can provide you more fodder in the coming year! Thank you Explosivefashion, Lovestruckcow, Republicofchic and Lazymanxcat!


— Jasmeen Dugal
I just abhor parking my vehicle in the basement of malls where I have to make several rounds across different basement floors to find space… if at all! Malls are getting overcrowded and in this situation, "Click here to confirm your purchase" works and how! Electronic retailing, acknowledged as E-Tailing, deals with selling products online and is synonymous with business-to-consumer transaction. Sure, log on to an online retailer you trust and shop to your hearts content but do confirm that the products are qualified under certain standards and the payment gateway is secured.
Neither bitter cold nor worries about the currency crisis seem to have put a chill on consumer spending. Consumers kept flocking online to spend, and on the week ended Dec. 19, 2010 they shelled out $5.5 billion online, comScore reported. Encouraged, I did my shopping on-line this season and had a positive experience at It was during a freezing evening earlier this month in Delhi, curled up in a woolly blanket wearing jeans and sweatshirts (well, who needs to get dressed for online shopping?), glass of Virgin Mojito in one hand, mouse in the other. Incredible!
I wanted a rock chic look for a party so after browsing awhile I settled for Varun Sardana braid wing top and Rajesh Pratap Singh Swarovski and leather bracelet, entered my shipping address, proceeded up to the HDFC Bank payment gateway and completed the payment. My experience was good... Everything was delivered luxuriously packaged within a week. After this positive experience, I do not intend to stress myself out shopping in town when I want to replenish my wardrobe! Have I converted you too ;-)
Varun Sardana braid wing top

A Lacy Affair

(Wearing Vintage Obsession Lace Dress as top available here , Varun Sardana Draped Wool Trousers courtesy Pret-Amoda available here, Forever New Jewellery and Black Platforms from Ebay)

1 comment:

Anonymous said...

Really Gr8 ! Thanks For sharing..